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forward Labs Logo

See market moves before they happen

Technology that strengthens your competitive edge

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We don’t sell software — we provide decision-ready intelligence. Our tools combine proprietary and public data to track key shifts in hiring, investments, and market trends — helping you refine strategies and make informed decisions. Delivered as reports, presentations, or directly into your BI tools, our insights integrate smoothly into your decision-making process.

Deep Signal

Unlock Hidden Customer Insights

Deep Signal uncovers key signals from customer data — helping you anticipate churn, spot high-intent buyers, and act on emerging revenue opportunities.

  • Uncover new insights from existing customer interactions.
  • Detect behavioral patterns that can improve conversions.
  • No extra tools—delivers insights directly into your existing reporting, dashboards, or CRM.
Competitor Watch

Stay One Step Ahead

Competitor Watch helps your team track pricing shifts, market expansions, and campaign rollouts — so you can respond before competitors shape the market.

  • Monitor competitor activities across marketing and sales.
  • Spot emerging trends in pricing, positioning, and messaging.
  • Identify potential market changes before they impact your business.
Industry IQ

See How Competitors Operate

Industry IQ maps the internal structure of your competitors, revealing their hiring priorities, leadership changes, and expansion plans — giving you an inside track on their future strategy.

  • See how organizations are evolving—through hiring patterns, team structures, and internal shifts that signal where they’re headed next.
  • Identify hiring trends that signal new market moves.
  • Gain a clearer perspective on where your industry is headed.

Frequently asked questions & answers.

Wondering how our tools work, what we track, or how we fit into your stack? We’ve answered the most common questions here. If you don’t find what you’re looking for, we’re just a message away.

What makes your products different from other market intelligence tools?
Do I need to install any new software?
How does DeepSignal work with my existing CRM?
What kind of data does Competitor Watch track?
How do you source your data?
Can I customize the format or frequency of reports?
Is this suitable for small teams or only enterprise clients?
How does Industry IQ differ from a basic org chart tool?
Do your tools support international markets?
What’s the best way to get started?
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Get in touch

We would love to hear from you

forward Labs AG

Dammstrasse 19

6300 Zug

Switzerland