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Privacy isn’t a checkbox. It’s part of how we work.

Data Privacy & Policy

1. Introduction

forward Labs AG ('we', 'us', or 'our') respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we collect, use, share, and protect your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.


2. Important Information and Who We Are

Controller: forward Labs AG is the controller and responsible for your personal data.

Contact details:


3. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: first name, last name, username or similar identifier
  • Contact Data: email address, telephone numbers
  • Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform
  • Usage Data: information about how you use our website and services
  • Marketing and Communications Data: your preferences in receiving marketing from us


4. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

  • Direct interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise.
  • Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data using cookies, server logs and other similar technologies.
  • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers, advertising networks, and search information providers.


5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • Where we need to comply with a legal obligation

We use your personal data for the following purposes:

  • To provide and maintain our service
  • To notify you about changes to our service
  • To allow you to participate in interactive features of our service
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our service
  • To monitor the usage of our service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events


6. Data Collection Tools We Use

We use the following data collection and analytics tools:


7. Cookies

We use cookies and similar tracking technologies to track the activity on our website and store certain information. These cookies help us analyze usage, enhance user experience, and deliver relevant content and ads.

If you wish to withdraw your consent to the use of cookies or manage your preferences, you will need to clear your cookies through your browser settings. Once cleared, you may be prompted to provide consent again on your next visit.

Below are links to instructions for clearing cookies on popular browsers:


8. Data Transfers

We do not transfer your personal data to countries outside the European Economic Area (EEA).

Some of our service providers, such as Google, Meta, Microsoft and HubSpot, may process data outside the European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your personal data.


9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent


11. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.


12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last updated' date at the top of this Privacy Policy.


13. Contact Us

If you have any questions about this Privacy Policy, please contact us:


14. Attribution


Last updated: 2025-04-06